If the last 20 months has been any indication, we are living in the golden era of athleisure. No longer is activewear relegated to the unfortunate-but-necessary portion of our closets. One such label, Varley, founded by Lara Mead, is the perfect example of a brand whose designs and fabrics have elevated our off-duty apparel to the space of luxury. And true to form, the Varley Autumn/Winter 2021 collection takes refined functional apparel to new heights with a subdued and chic new campaign starring supermodel Karolina Kurkova.
A bit of detail about the new collection: Paramount to the Varley brand values is an appreciation for texture to elevate everyday sporty essentials. As such, the pieces fall within the frame of oh-so wearable performance apparel, with an emphasis on softness, in both a literal and figurative sense. Think: warm knits and earthy hues that are brought into harmony with grey and ivory tones. A swaddling of the senses, if you will. And included in the mix are, of course, textured knits to keep the women who wear them warm, but no less stylish as they dart about their days.
Given the subtly sumptuous designs, all framed with subdued elegance in mind, it is no wonder that Kurkova has been featured for the campaign—she is a woman whose personal style and beauty is exemplified in the staples of the season. And the styles she models? They are hard to resist. From cozy fleeces and seamless unfussy knits that you will want to wear to keep toasty now that the winter is upon us, to the oh-so flattering leggings and sports bras, right down to the elegant joggers and sherpa vests that you'll wear whether you're active or lounging—there is truly something for everyone.
Perry Gilet
Rogers Half Zip Jacket
Britannia Sweatshirt
Chaucer Pant
As the deputy digital lifestyle director at Town & Country, Roxanne Adamiyatt covers fashion, beauty, wellness, design and travel.
