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Apple Adds Private Click Measurement to In-App Advertising in iOS 15.2

Mac Observer
 2021-11-16

Cover picture for the articleApple is bringing Private Click Measurement (PCM) to in-app direct response advertising in iOS 15.2 by way of the SFSafariViewController. Released with iOS 14.5 in February, PCM lets advertisers measure the effectiveness of their ads...

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