Saatchi Art Launches New NFT Project with ‘The Other Avatars’ Collection
The Leading Online Art Gallery for Emerging Artists Enters the NFT Space with Van Gogh–Inspired Avatars
Saatchi Art, announced a new NFT (Non-Fungible Token) project. The first drop will feature a collection of art avatars uniquely designed by hundreds of emerging artists across the globe, selected by Saatchi Art’s expert curation team. With its long history of democratizing the art world, Saatchi Art is uniquely positioned to introduce both artists and collectors into the world of NFTs in an environment that is curated, transparent, and welcoming.
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‘The Other Avatars’ reflects the incredible breadth, diversity, and talent of Saatchi Art’s global community of artists. The collection will feature thousands of stylistically-varied avatars that will live on the Ethereum blockchain as ERC-721 tokens and will be hosted on IPFS (Interplanetary File System). These non-generative avatars will each be custom-made by artists and one of a kind.
‘The Other Avatars’ is based on the self-portraits and other works of the Dutch artist Vincent Van Gogh. While today Van Gogh is considered one of the most influential figures in Western art history, during his lifetime he saw relatively little commercial success. His story is emblematic of so many artists and creative thinkers whose visionary approaches—while underappreciated in the moment—turn out to be ahead of their time.
“This launch is a first step towards realizing Saatchi Art’s long-term vision of displaying and selling traditional art and NFTs side-by-side in an integrated marketplace,” says Wayne Chang, Interim General Manager of Saatchi Art. “This new project was founded on the idea of putting artists first and with the help of our curation team, we were able to bring together a talented group of emerging artists to bring to life ‘The Other Avatars’ collection.”
“Since its founding, Saatchi Art has remained committed to disrupting the established fine art sector, empowering both artists and art buyers through its transparent, highly curated online platform, and this latest debut from the online gallery continues to fulfill that mission,” said Sean Moriarty, CEO of Leaf Group. “We see a lot of potential in this space, and it’s a natural extension of Saatchi Art’s growing online art marketplace offering.”
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Interested collectors can participate in the live sale of this collection by paying a fixed price (plus the Ethereum network gas fees at that time) to receive a randomly assigned NFT from the collection. Saatchi Art’s first NFT collection will drop in early 2022.
