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Which is the best plant-based meatball? What a tasty question to explore

Impossible Foods enters the meatball market with a savory product that couldn't be easier to cook.

Brian Cooley Editor at Large
Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G, the future of food, and augmented & virtual realities. Cooley is a sought after presenter by brands and their agencies when they want to understand how consumers react to new technologies. He has been a regular featured speaker at CES, Cannes Lions, Advertising Week and The PHM HealthFront™. He was born and raised in Silicon Valley when Apple's campus was mostly apricots.
Expertise Automotive technology, smart home, digital health. Credentials
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Brian Cooley
2 min read
Impossible meatballs package
CNET/Brian Cooley

At the intersection of nutrition and fun lies the meatball, a whimsical orb that can also anchor the center of a plate. Impossible Food's first meatball wades into an area that turns as much on culinary faith as it does on nutrition.

Impossible's new plant-based meatball launches in a highly flavored Homestyle variety. Where rival Beyond Meat's Italian meatball tastes quite a bit like its base meat, Impossible goes all in with flavors of garlic, oregano, onion, black pepper and mellow umami. The texture is that of finely ground meat mixed with seasoned bread crumbs, perhaps due to being a blend of their existing burger and sausage meat. Beyond's meatball is a bit coarser and chewier, coming off more like an all-meat meatball. 

Let the religious war begin: Few food opinions hew so closely to family tradition as this one. 

Impossible and Beyond meatballs

The Impossible Food's meatball (left) has a finer "grind" than Beyond Meat's version (right).

CNET/Brian Cooley

Impossible meatballs go straight from the freezer to the oven for about 15 minutes, making them simple to prepare. Alternate cooking methods include simmering them in hot sauce, heating in the microwave or using an air fryer, but skillet frying is not on the list. (I've already demonstrated that diverging from Impossible's cooking directions can sometimes yield great results.)

Impossible meatball closeup

Impossible's meatball is a blend of their plant-based burger and sausage meat, a mix that seems visible when you cut into one.

CNET/Brian Cooley

For a final taste test I gave Impossible meatballs nowhere to hide, tossing them into a simple spaghetti aglio olio with fresh parsley and chili flakes. Their highly seasoned flavor keynoted the dish, aided by the fact that I mixed in the tasty grime from the baking pan, which is essentially soybean oil and browned bits of meatball. 

Impossible meatballs and spaghetti
CNET/Brian Cooley

Impossible meatballs have 12 grams of protein in a three meatball serving, with the absence of cholesterol that's a hallmark of plant-based meats. Impossible claims its product requires 75% less land, 85% less water and creates 90% fewer greenhouse gas emissions compared to animal meatballs, but most of us still rank taste, texture, price and perceived health advantages above benefits to the environment or animals. Impossible Meatballs are launching at some 3,000 Walmart stores in a new frozen section dedicated to plant-based foods, priced at $6.48 for a bag of 14 1-ounce meatballs.

Eaten plate of spaghetti
CNET/Brian Cooley
The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.