Upfield’s dairy alternative brand Violife has launched a new product called Viocreme, which is available in Asda and on Ocado from this week.
Viocreme (£1.50 RSP) is vegan alternative to cream and builds of Violife’s growing portfolio of products that includes dairy-free cheeses and spreads.
The new Viocreme line pours in the same way as dairy cream and can be used for cooking, baking, and toppings. It is made from seven natural ingredients including a blend of coconut and rapeseed oils, lentil protein, natural flavour, maize starch, and small amounts of beet sugar and rock salt.
Bianca Harris, the brand’s Senior Marketing Manager, said: “At Violife we’re committed to continually innovating the Dairy Alternatives category and are thrilled to see our first cream alternative, Viocreme, hit the shelves. 100% vegan, Viocreme can be enjoyed by everyone and, as it largely emulates the properties of dairy cream, it is truly versatile. Joining Vioblock and Viospread, we’re excited to now offer a fuller dairy alternative range, beyond cheese alternatives, to flexitarians, vegans or vegetarians searching for plant-based dairy products that taste and act like the real thing.”
