Editor's Letter: Simone Biles Suggests It's Time to Redefine Winning

Not just for athletes, but for us all

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It was a “do you remember where you were when…” moment. Simone Biles had pulled out of most of the Tokyo Games. Not for Covid. Not for a sprain. But to take care of her mental health.

When the news alert popped up on phones across America, you could almost feel the collective pause as everyone took in something they hadn’t seen before. An elite athlete walking away from a competition she’d trained her whole life for, choosing to put herself and her team before any personal glory.

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This story first appeared in the Nov. 15, 2021, issue of Adweek magazine. Click here to subscribe.