Cacheflow closed a $6 million seed funding round to help the startup grow its platform that enables software-as-a-service (SaaS) firms to offer buy now, pay later (BNPL) installment options at check-out, according to a press release Wednesday (Nov. 10).
The funding round was led by Glenn Solomon of GGV Capital, with additional participation by Pelion Ventures, Neythri Futures Fund, and more than 40 C-suite FinTech and SaaS executives.
Cacheflow was founded in 2021 in Silicon Valley by current CEO Sarika Garg and Brian Zotter, who serves as chief technology officer, and aims to help SaaS firms in simplifying the buying experience while also offering flexible payment options.
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“The fastest-growing SaaS companies I work with want to grow faster and win market share by simplifying the buying experience,” said Glenn Solomon, managing partner at GGV Capital. “Cacheflow provides ready-made out-of-the-box solutions to help SaaS companies meet their customers’ desires for flexible payment options. This is a massive market and Cacheflow has arrived just in time.”
In the release, Garg called the current sales and buying processes “broken,” saying that she and Zotter soon saw that “buying and selling are two sides of the same coin” and the quickest way to close a deal is to make it easy for the buyer to “make the decision faster.”
She added that Cacheflow is the first company “that’s thinking about buying and selling SaaS as one integrated offering.”
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“We spend so much effort building software that people love. So let’s make sure they love how they buy it too,” said Leyla Seka, investor and chief operating officer at Ironclad. “This is an obvious idea once you hear it. Every SaaS company should be using the Cacheflow checkout instead of wasting precious engineering resources to build a sub-optimal one themselves.”
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