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4 mistakes e-commerce marketers make when measuring ROAS

prdaily.com
 2021-10-26

Cover picture for the articleMost e-commerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or past purchase intentions. When it comes to measuring ad spend, there are a handful of common pitfalls that every e-commerce business must know how to...

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