British luxury fashion brand Victoria Beckham has designed a knitwear collection with sustainability at its core.
This collection is filled with sweaters, cardigans and knitted accessories for adults and children. All the knits are crafted with intarsia detailing and contrast stripes.
“I am so excited to launch a farm to shop floor collection and wanted to mark this moment with classic yet fun designs for adults, as well as kids, providing everyone of all ages the building blocks for the perfect statement-making and cosy winter wardrobe,” creative director Victoria Beckham said.
At every stage of the process, steps have been taken to ensure these knits do not heavily impact environment, the company noted. One of the most important decisions was choosing the materials. The collection was made in Pescara, Italy, from 100 percent merino wool, a natural, renewable and biodegradable fiber. Beckham chose non-mulesed merino wool that is fully traceable to just five Australian woolgrowers.
The earthy, warm color palette features colors created using a plant-based dye process. Despite the lack of chemicals involved, the natural dyes create vibrant shades by using alternative ingredients such as flowers, leaves and berries.
The garments are all Woolmark certified, which means they’ve been tested for longevity and color fastness.
“I love that we’ve managed to create a bright and vibrant color palette by using flowers, leaves and berries as part of a natural dye process and that the whole collection is made from recyclable, renewable and biodegradable 100 percent Australian merino wool and yarn,” Beckham said. “It’s the softest sheep’s wool in the world.”
Throughout October and November, this collection is available to shop at multiple retailers, including Saks Fifth Avenue, Zalando, Mytheresa, Harrods, Luisaviaroma, KaDeWe and Barneys Japan.