Cynthia Johnson
Cofounder & CEO at Bell + Ivy
Website Address: https://www.bellivy.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Cynthia Johnson from Bell + Ivy.
To learn more check out https://www.bellivy.com/.
What is your company Elevator pitch when talking about your company?
Bell + Ivy is a personal and employee branding agency utilizing digital marketing and a people first approach to content. Our goal is to create thought-leaders and proliferate influence from your enterprise to achieve goals for your brand.
What is the biggest change in marketing that you see coming in the next 2 years?
The biggest challenges brands and agencies are faced with in the next two years will be centered around agility and authenticity. People don’t want ads and actors anymore, they want real stories, real people, and proof that a brand lives the same values they promote. This opens the door to content needing to be responsive, created faster, and utilizing real people in its creation.
What is one tip that you would give when it comes to digital marketing?
Focus on adding value. The internet is a place to learn and explore first. A place where people go to find answers and to be inspired. Adding value should always be prioritized over the sale.
What is the main pain point that you solve for your customers?
-Credibility, authority building, and reputation management
-Brand reach and exposure
-Improved brand experience through direct and indirect engagement with employees
-Employee engagement
