The Daily Money: Trump building social media app; Elon Musk getting even richer

Good morning, Daily Money friends, it's Nathan wishing you a happy Thursday!

📱 Former President Donald Trump says he's launching a new social media service in 2022.

Politics aside, I'll say this: The hurdles to building a popular social media app from scratch are tremendous for anyone. And the ones that do succeed, like Snapchat and TikTok, tend to grow organically. It's hard to force it.

Don't forget: Facebook started in Mark Zuckerberg's dorm room. (And a few other people's. But that's another story.)

Trump, of course, has one big thing on his side: a committed base of followers, many of whom have expressed disdain for Facebook and Twitter. Let's see if they follow him onto the new service, which will be called TRUTH Social.

💰 The Daily Money is USA TODAY's Monday-through-Friday-morning roundup of all things personal finance, business and tech. If this email was forwarded to you or if you found it online, you can subscribe for free here!

On to our ... 

💡 INSIGHT OF THE DAY: Elon Musk is worth an estimated $222 billion today, according to Bloomberg. But some experts believe that if SpaceX takes off in commercial value, he could one day become the world's first trillionaire.

📰 And here are more stories you won't want to miss:

1. Shop early: Here's how shipping challenges are poised to affect the holiday shopping season.

2. Where are the cars? If you missed our Elio Motors investigation, here's a free roundup of the subscriber-only coverage.

3. Think you can't afford to buy a home? You might be able to if you consider these options.

4. Still using Facebook? Here are three ways to make sure it’s not listening.

5. I hope you've already had breakfast: The CDC has tracked a salmonella outbreak to fresh whole onions.

Why would you eat onions anyway?

--@NathanBomey