GeoComply Solutions Wednesday announced that its know your customer (KYC) solution for igaming, IDComply, has been fully licensed in the state of New Jersey. IDComply will be launched in New Jersey with entertainment and technology company PlayUp and Amelco, a provider of sports betting platforms for global tier 1 operators
In addition to age and identity verification through IDComply, GeoComplay will provide geolocation compliance for PlayUp’s online sports betting platform.
“KYC and geolocation compliance are two cornerstones of the igaming industry and we are very happy to have been able to help operators like PlayUp get their own products licensed,” said GeoComplay Managing Director of Gaming Lindsay Slader in a statement. “The (New Jersey Department of Gaming Enforcement) really sets the standard for compliance in the U.S., so getting IDComply licensed in New Jersey is a real achievement for our company. We see stringent compliance controls as critical to the integrity and success of the industry.”
Based in Vancouver, British Columbia, GeoComply developed IDComply in response to customer requests for an integrated solution that covers compliance requirements beyond geolocation. The platform integrates age and identity verification so that igaming companies can streamline their operations and manage geolocation and KYC compliance.
The New Jersey DGE requires verification for KYC and a secondary form of authentication, from either knowledge-based authentication (KBA) or digital identity authentication, to validate accounts. IDComply supports both secondary forms of identification, making it easy to onboard genuine players.
“As a technology-first company we wanted to ensure our regulatory approval in New Jersey included the latest offerings from our tech partners and leveraging GeoComply’s IDComply product was central to that process,” said PlayUp CEO Dr. Laila Mintas in a statement. “With some of the most stringent requirements and rigorous testing of any state, achieving this milestone in New Jersey has positioned PlayUp for continued success as we expand into additional U.S. states. GeoComply’s proven KYC and geolocation compliance solutions, along with their experience and expertise, has really made a huge impact in being able to quickly scale our business.”
