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New Study by Channel Factory Finds “Misaligned” Content Erodes Impact of High-Performing Ads

aithority.com
 2021-10-21

Cover picture for the articleNew research conducted by leading brand suitability platform, Channel Factory, in partnership with MAGNA, explores the layers of content suitability and how it can affect brands’ advertising efforts. “The Proximity Effect: Quantifying the Impact of Misaligned Content in the Wild West of Video” explored what brands need to know about misaligned...

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