Music Adele's 'Easy on Me' is so popular it debuted on the Hot 100 after only 5 hours of sales and streaming data The singer's new single, from her upcoming album, 30, has already broken records and landed in the charts. By Joey Nolfi Joey Nolfi Entertainment Weekly's Oscars expert, 'RuPaul's Drag Race' beat reporter, host of 'Quick Drag' Twitter Spaces, and cohost of 'EW's BINGE' podcast. Almost all of the drag content on this site is my fault (you're welcome). EW's editorial guidelines Published on October 20, 2021 12:51PM EDT Adele didn't need long to land her new song on America's premier ranking of popular songs. With only five hours of sales and streaming data, the British singer-songwriter's latest single, "Easy on Me," debuted on this week's Billboard Hot 100 chart at No. 68. Released on Oct. 14 at 7 p.m. ET, the song narrowly missed the cutoff for the full tracking week, which ended at 11:59 p.m. ET that same day. Adele in the 'Easy on Me' music video, directed by Xavier Dolan. Adele/YouTube Aiding its chart position were partial streams from the ballad's record-breaking Spotify debut: It earned 24 million plays on the music service within its first 24 hours of release. The single also garnered 3.1 million U.S. streams atop 3.1 million in airplay audience impressions. It sold 14,800 units in its first five hours of release, which was good enough to score a No. 4 opening on Billboard's Digital Song Sales ranking as well. Adele already had 13 Hot 100 entries, including four No. 1 songs: "Rolling in the Deep," "Someone Like You," "Set Fire to the Rain," and "Hello." Directed by filmmaker Xavier Dolan, the "Easy on Me" music video accompanied the song's release as the first full visual from Adele's highly anticipated fourth full-length studio album, 30 — her first since the release of 25 six years ago. "Easy on Me" is expected to challenge Lil Nas X's "Industry Baby" for the top spot on the Billboard Hot 100 next week, when the tracking week ends this Thursday, with results due on Oct. 25. Watch the video for "Easy on Me" above. Subscribe toEW's BINGE podcast for full recaps of RuPaul's Drag Race, including our new season diving into all five All Stars seasons, featuring exclusive interviews with Jujubee, Alexis Mateo, Shea Couleé, Alaska, Detox, BenDeLaCreme, Kennedy Davenport, and more. And be sure to catch up on our BINGE recaps of RuPaul's Drag Race seasons 1-13 with Symone, Jaida Essence Hall, Trixie Mattel, Katya, Peppermint, Bianca Del Rio, Bob the Drag Queen, Sasha Velour, and more! Related content: Adele says her closest friends weren't impressed with their first listen of 'Easy on Me' Adele's comeback single 'Easy on Me' breaks Spotify record for most streams in one day The best new songs we heard this week: Adele returns, Young Thug pops the bubbly, Shamir brings the heat Adele releases 'Easy on Me' from 30, her first album in 6 years