Affinity Solutions and ABCS Insights Partner to Provide Full Funnel Attribution Based on Card Purchase Data

Marketing IntelligenceCustomer Experience Management

By Business Wire On Oct 20, 2021

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions’ real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint.

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“Holistic funnel measurement is becoming the new media currency. COVID-19 has accelerated that transition. Affinity Solutions provides a key piece to facilitate the change”

Affinity Solutions leverages purchase signals taken from over 100 million daily credit and debit card transactions to provide a real-time view into the purchase behaviors of consumers. Affinity’s data is anonymized for privacy compliance and enriched to enable insights across different dimensions including demographics, merchant category, and geography.

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“Holistic funnel measurement is becoming the new media currency. COVID-19 has accelerated that transition. Affinity Solutions provides a key piece to facilitate the change,” says Jerome Shimizu, CEO and co-founder of ABCS Insights. “We are pleased to be working with Affinity Solutions on helping our Retail, Financial Services, and DTC clients navigate the new consumer mindsets.”

“Traditional attribution methods only assign attribution if there is an ad click. The problem with this approach is that media campaigns often influence consumers to make purchases but do not generate a click.” says Phil Lore, Chief Revenue Officer of Affinity Solutions. “The partnership with ABCS Insights solves this problem by creating a direct link between media exposure and card purchases.”