Earth-loving brands unite: Teva and Cotopaxi are taking on sustainable gear together.
On Tuesday, the Deckers-owned footwear brand and the Salt Lake City-based outdoor apparel maker announced an adventure-ready capsule collection made up of cool weather shoes and jackets. The limited collection, including a multicolored ReEmber slip-on shoe from Teva as well as Cotopaxi’s Teca Cálido jacket, is designed around the style and functionality of each brand.
The mountain-inspired products draw on recycled materials, featuring color blocking reminiscent of soaring peaks and valleys. Teva said its $85 slip-on-meets-sneaker silhouette offers “a sleeping back for your feet,” pulling influence from Cotopaxi’s bright and colorful apparel. The shoe features a 100-percent recycled ripstop upper for a rugged look and feel, as well as a topographic printed liner, a 50-percent recycled EVA midsole, recycled collar, collapsible heel, and 50-percent recycled rubber outsole.
“October is the perfect time for us to launch some fall and winter essentials that are incredibly versatile, with the insulated version of the Cotopaxi Teca jacket and a cozy, warm Teva ReEmber slipper-sneaker,” Mark Magruder, Teva’s senior product line manager, told Sourcing Journal.
Cotopaxi and Teva first teamed up in July of last year on a sandal capsule with a near immediate sell-out on the Original Universal style made with Cotopaxi’s ripstop material, he added. “That signaled a significant appetite for more product from our two brands—it was a no-brainer to come back together for a second round.”
“Beyond the demand, we always love partnering with brands that embody our values in giving back to both people and the planet,” Magruder said.
Annie Agle, senior director of impact and sustainability for Cotopaxi, noted that “the future of capitalism centers on collaboration, not competition.”
“By leveraging our collaboration to address systemic inequality, we hope that our two companies can stand together to help support a better way of doing business,” Agle added.