Willem Blom, Partner and Global SVP of Performance, Media and Data, Dept
In the Cookieless Future, Advertisers Will Need to Revisit Ethics, Trust and Transparency
If content and contextual advertising are the way forward, it will be the publishers who wear the pants in the immediate future.
First-Party Data Is the New Arms Race for Advertisers
There is growing concern among brands and advertisers about how to deliver personalized experiences despite the signal loss we will see with the eventual elimination of cookies and iOS changes. [...]