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IAB and PwC Study Finds Digital Advertising Ripe for Reinvention to Meet Consumer Expectations

martechseries.com
 2021-10-15

Cover picture for the articleSix Months After Initial Study: Consumers Want More Utility; Privacy Regs Loom; and the Ad Ecosystem Struggles to Retain Talent. Six months after its first study, PwC and IAB, the digital media and marketing trade association, have partnered again with industry thought leaders across the digital ad-supported ecosystem to discuss key...

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