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Strategic Marketing Book to Change the Way SMBs Spend

martechseries.com
 2021-10-15

Cover picture for the articleThe greatest challenge for most small and medium-sized businesses is new customer acquisition – something directly influenced by marketing. Yet these same businesses also typically don’t invest adequately in marketing – often allocating only one person to the responsibility largely because they don’t understand the complexity of good marketing. Oftentimes marketing...

martechseries.com

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