다다DADA多多 and Better™ Gift Shop Readies a Cross Country Collaboration
With release stops in Seoul, Busan and a global drop online.
Returning with its latest collaborative effort, South Korean creative collective 다다DADA多多 has now revealed its upcoming team-up with Toronto-based Better™️Gift Shop.
Centered around themes of nature, sports and travel, the special range is marked by an intersection between South Korean and Canadian culture in both literally and metaphorically. The collaboration will be released through a physical truck that will travel through South Korea to accompany releases at stores in the major cities of Seoul and Busan.
The cross country trek will see the truck stop to set up shop, selling souvenirs and gifts from the “다다DADA多多 Gift Shop.” Items found in the collaboration include hoodies, a soccer jersey, T-shirts, New Era® 9twenty caps, incense chambers and keychains. Additionally, the journey throughout South Korea will be documented and released as a film at a later date.
Priced between $12 and $310 USD, the 다다DADA多多 x Better™ Gift Shop collection will be available at HEIGHTS. (Seoul) October 16 12 p.m. KST (October 16 12 a.m. EDT), BALANSA (BUSAN) October 17 12 p.m. KST (October 17 12 a.m. EDT) and on 다다DADA多多 and Better™ Gift Shop’s websites October 30 12 p.m. KST (October 30 12 a.m. EDT).
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