Bella Poarch joins the HyperX brand as its latest ambassador and will serve as HyperX‘s microphone campaign spokesperson.

TikTok sensation and artist Bella Poarch will star in a HyperX microphone video campaign that will debut this Fall. As part of the HyperX family, Poarch will receive the full hero treatment. HyperX will provide the artist with gaming headsets, keyboards, mice, mousepads, and microphones.

“I’m loving the opportunity to bring my style and passion for life and music to the HyperX family,” says Poarch. “I bring my love for people to be happy and healthy in everything they do and look forward to sharing this with HyperX fans, family and community.”

“A viral sensation on TikTok and growing icon in gaming, we welcome Bella Poarch to the HyperX family,” says HyperX Marketing Manager Dustin Illingworth. “Poarch’s love for gaming and passion for streaming and storytelling are parallel to HyperX’s goal to embrace every gamer and the stories that make them who they are.”

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Other stars will also star in the microphone video campaign. These will include streamer HungryBox, FaZe Clan's Temperr and Faxuty, as well as Milwaukee Bucks' Semi Ojeleye.