According to Thomas Edison, Genius is 1% Inspiration, 99% Perspiration.

We say, don’t sweat it! Just join BevNET and NOSH on October 19 at 3 p.m. ET for a special SuperCharge: Innovation event. With our expert presenters and open discussion, we’ll be able to dial in the direction and timing of your innovation efforts to maximize their impact, minimize mistakes and allow you to feel more secure throughout your entire push toward food and beverage brilliance.

We’ll explore ways that entrepreneurs can think about the purpose and performance of their special projects when we talk about timing, targeting, and refining innovation with Biena Snacks founder and CEO Poorvi Patodia. Biena has been masterful in terms of bringing retailers on board as product partners in developing and marketing brand extensions, and Patodia will unveil some of her secrets when it comes to helping maximize the impact of innovation.

In speaking with IRI’s Joan Driggs, we’ll also find out some of the core trends that are affecting innovation in a post-pandemic world: what the kinds of consumer and customer needs are that have been identified by the data firm, what kinds of products are gaining traction, and where to look for opportunities — including the attributes of innovative products that will matter more in the future.

Following presentations, as always, speakers will be available on the exclusive event platform for an open Q and A on innovation, and they’ll continue to share advice, test ideas, and help attendees think through the best ways for your Genius to shine through.

SuperCharge: Innovation is an exclusive perk available to BevNET and NOSH Insiders, so register now for next week’s exciting event.