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Your Favorite Performance Outerwear Brand Created a New Label

Highsnobiety
 2021-10-14

Cover picture for the articleMarcel Hirscher might have retired from professional skiing two years ago but the two-time Olympic gold champion skier isn’t abandoning the slopes just yet. With The Mountain Studio, the 32-year-old’s newly-launched label, backed by Peak Performance founders Stefan Engström and Peter Blom, is attempting to combine performance outerwear with modern Alpine...

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