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‘NCIS: Hawai’i’ Has Improved CBS Late-Night Time Slot Numbers by 381%

Outsider.com
Outsider.com
 2021-10-13
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It’s been a whirlwind couple of days for “NCIS” franchise fans.

On Monday nights, the original “NCIS” series premieres first for its 19th season. It is then followed by its brand new rookie pal, “NCIS: Hawai’i.”

This past Monday, fans said goodbye (for now, at least) to Mark Harmon as Gibbs on the program. He is stepping away from his role on the screen but will still serve as an executive producer.

Fans were expecting the departure at some point this season, seeing as he signed onto this season only part-time. While there’s a lot of changes on the original “NCIS” blowing people away, “NCIS: Hawai’i” is also exceeding all expectation as a rookie program.

‘NCIS: Hawai’i’ Improves CBS Time Slot

Recently, both “NCIS: Hawai’i” and “FBI: International” were given full-season orders. Both shows won in their respective time slots during the very first week on air. A full-season order only made sense, given just how much “NCIS: Hawai’i” has been doing for CBS.

According to Variety, the new series is ruling that 10 p.m. Monday slot. It generates close to 9.3 million viewers each week. Not only that, but the series is doing an excellent job of keeping people on CBS at a less-than-popular time. “NCIS: Hawai’i” has improved the network’s performance in the slot by 381% compared to this same period last year.

All in all, the “NCIS” franchise is helping to prove something regarding regular cable television programs. That is just how popular procedural dramas continue to be on TV. That also includes the “Chicago” franchise, the “Law & Order” franchise, the “FBI” franchise, as well as the “NCIS” world. All of these multi-faceted shows continue to draw eyeballs over to traditional network stations.

According to Deadline, “NCIS: Hawai’i” is actually the No. 1 most-watched new series among total viewers.

“These two terrific new dramas are off to a tremendous start. They have significantly strengthened and improved our lineup on their respective nights and are generating huge increases on our streaming platforms as well. We applaud the talented producers, writers and casts on their compelling storytelling and performances, which are clearly resonating with viewers,” Kelly Kahl, the President of CBS Entertainment, said to the news outlet.

Popularity of Franchise

These franchise series are also proving how much of an impact filling out an entire evening can have. These back-to-back shows allow more opportunities for crossover interaction and storytelling in general. They are also pretty solid for networks.

The brand new series seems to be capturing people’s attention on social media as well. “NCIS: Hawai’i” stars Vanessa Lachey as Jane Tennant, the first female special agent in charge of the Pearl Harbor base. Other cast members include Alex Tarrant, Noah Mills, Yasmine Al-Bustami, Jason Antoon, Tori Anderson, and Kian Talan.

Vanessa Lachey is especially active on social media posting behind-the-scenes tidbits for fans. On October 12, CBS tweeted in celebration of the fact that the network had four Mondays in a row owning the top show on the network.

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