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Are D.C. Leaders Broadcast Media’s Digital Defenders?

Radio Business Report
 2021-10-13

Cover picture for the articleDr. Mark Fratrik, BIA’s SVP and Chief Economist, noted Wednesday with the release of its U.S. Local Advertising forecast for 2022 that a rise in local radio advertising will be seen in 2022. Yet, the biggest headline from the report is that, for the first time, digital will surpass direct mail...

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