What Digital Transformation at Lightspeed Looks Like
Why Belgian Cycle Factory went all in on data to thrive through the pandemic
When the pandemic started, many companies realized they didn’t have enough data or customer connections to keep business going virtually. One of those brands was the Belgian Cycling Factory (BCF), a premium bike manufacturer in Europe. As detailed in a new case study, the company had to put in place a total 360-degree digital transformation to embrace direct-to-consumer approach while also supporting its dealers.
The insights include:
How BCF worked with BlueConic to create a marketing-as-a-service program to empower its dealers to start collecting customer data.
What went into the company’s first-ever direct-to-consumer program, including how they built a webshop from the ground up in a week.
How dealers are generating 10% to 15% more revenue after gaining new customer insights that led them to increase showroom inventory to meet market demand for premium bikes.
Get inspired and learn how you could be going even further in your digital transformation by downloading the case study today.
