Daniella Vitale Is Ferragamo’s New CEO of North America

Barneys New York

The Salvatore Ferragamo Group is bulking up its management team.

Daniella Vitale will join the company as chief executive officer North America effective Oct. 18,  while Vincenzo Equestre took on the position of CEO Europe, Middle East and Africa on Oct. 7.

This marks a return to Ferragamo for Vitale, who began her career at the Florence-based company in merchandising. She then moved to Gucci to cover the position of CEO America. In 2010, she joined Barneys New York, rising to the CEO position, exiting in November 2019 when the company was sold to Authentic Brands Group. She then became chief brand officer and executive vice president of Tiffany & Co. She left this post after a short transition period this year in the wake of LVMH’s acquisition of the storied American jewelry brand.

Vitale succeeds Donald Kohler, who joined Ferragamo as CEO of the Americas region and chief retail officer in 2017 and left in April this year.

Equestre also hails from the luxury sector, and Ferragamo will rely on his experience working at L’Oréal and LVMH Moët Hennessy Louis Vuitton. At the latter, his roles included: general manager for Italy, Spain, Portugal and Morocco of Louis Vuitton; general manager for Europe at Christian Dior Couture, and international vice president of Chaumet. Equestre succeeds Corinne Ortega, who left her post last month.

This story was reported by WWD and originally appeared on WWD.com. To read the full story, please go to WWD.com.