Aldi is introducing price cuts on selected products in a bid to reduce food waste. All of the discounter’s more than 920 stores will mark down goods, such as rice, pasta, cereal and tinned food, by 30% if the packaging is imperfect.
This move follows on from the launch of 75% reductions on perishable products on their last day of life and is part of Aldi’s wider drive to halve its food waste by 2030.
The items eligible for a discount will be marked with reduction stickers and sold on a first-come, first-served basis.
Julie Ashfield, Managing Director of Buying at Aldi, said: “Shoppers hunting for the best deals already head to Aldi for the lower prices, but our latest reductions will help customers find even more bargains.
“Not only that, but these discounts also help us to reduce food waste – an urgent issue which we are committed to tackling.”
NAM Implications:
- This was always Aldi’s way of signalling ‘cheapest available’ 40 years ago in Berlin.
- A message that will resonate in these times…
- With customers knowing that the underlying quality is a given.
- Watch this one fly…
