Last week, NuVinAir Global filled the newly created corporate leadership position of franchise development officer.

Taking on the role for the company — which offers a suite of patented and proprietary products aimed at safely and effectively creating healthy vehicle interiors — is Marty Schoenthaler.

In his new role, NuVinAir said Schoenthaler will be responsible for identifying growth strategies for increasing national franchise coverage, as well as enhancing and maturing growth of NuVinAir Global’s existing franchise network.

Reporting to chief executive officer and founder Kyle Bailey, Schoenthaler will be based in Oklahoma.

“As we rapidly expand our brand, adding passionate, seasoned industry veterans to our leadership team will help take our company to the next level,” Bailey said in a news release. “We have been looking to fill this critical role for some time, but we had to be patient until we found the right individual. The caliber of our franchisee team demanded an executive who deeply understands how to forge the right partnerships for driving success, and we know that Marty will be a tremendous asset to all of us.”

With more than three decades of leadership experience in various industries, NuVinAir said Schoenthaler brings a proven track record in optimizing organizational capability, strategy development, and business transformation, as well as focusing on customer relationships.

Schoenthaler joins NuVinAir from Tate Boys Tire & Service, one of the the largest independent tire dealers in northeast Oklahoma, where he served as CEO.

Schoenthaler started his career at IBM where he worked for 16 years.

“Throughout my career and across various industries, I focused on developing organizational strategies and working with our teams to effectively deliver on those strategies,” Schoenthaler said. “Joining NuVinAir’s leadership team enables me to work alongside fellow passionate, entrepreneurial individuals, while growing an industry-leading innovator that’s dominating the automotive space with its patented technology and proprietary products.”