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Audacy's Alternative Pick of the Week: Bring Me The Horizon - 'DiE4U'

Audacy
Audacy
 2021-10-11

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This week’s Audacy Alternative Pick of the Week is Bring Me The Horizon with "DiE4U."

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About Bring Me The Horizon:

Bring Me The Horizon continue the carefully executed next phase of their highly successful EP series with the launch of a new single entitled ‘ DiE4u’ , which is part of the second phase of the POST HUMAN EP campaign.

The new single, which is out 16 th September Via RCA is another perfectly crafted Future Emo masterpiece by the Sheffield five-piece and comes with a video, shot in Kiev and directed by frontman Oli Sykes. It was recorded remotely during the pandemic with Oli stuck in Brazil and Jordan in the UK.

Oli adds “DiE4u is a song about toxic obsessions, vices and things you can’t kick. I think a lot of people went through very similar struggles while in lockdown, coming face to face with yourself and seeing who you really are and what’s important. The song is a triumphant and emotional one for me because it was a time of realisation to kick the things that were no good, and to take the choice in bettering myself. It also connects to a deeper theme about us as a society, and how we need to look at the way we treat ourselves, each other as well as the world."

The band recently celebrated a UK Number 1 with their EP ‘POST HUMAN: SURVIVAL HORROR’ which has been streamed over 450M times and sold over 300K globally and showcased the bands incredible drive to explore and push their own creative boundaries during the height of the global pandemic. The EP became one of their most intricate, varied pieces of music thus far and scored them critical acclaim.

The four singles alone from ‘POST HUMAN: SURVIVAL HORROR’ racked up over 250 million streams across platforms to date.

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