Over the years of her wildly successful career, we’ve seen Jennifer Lopez rock countless iconic looks.

Right up at the top of the list is her Jenny From The Block era: the highlighted shag haircut, the bright eyeshadow, bandanas. All in all, an absolute vibe.

There’s also the Love Don’t Cost A Thing glowy skin, frosty lips from All I Have and let’s not forget the incredible face and body jewels a la Waiting For Tonight.

Now, J-Lo has shared a whole new look with fans and, naturally, she looks incred.

Jennifer shared some amazing photoshoot pictures on her Instagram Stories over the weekend, in which she has bubblegum pink hair.

Posing in a bright arcade, the pictures (which were taken to promote her shoe collection with American shoe company DSW) show the singer with vibrant pink hair poking out from underneath a black hat.

jennifer lopez pink hairpinterest
Jennifer Lopez
jennifer lopez pink hairpinterest
Jennifer Lopez

In one picture, she's even blowing a bubblegum bubble that matches her hair – we see what you did there, Jen.

jennifer lopez pink hairpinterest
Jennifer Lopez

J-Lo later shared real-time pictures of herself at the premiere for The Last Duel, which included her signature caramel-coloured balayage hair. So this pink is most definitely a wig, but honestly? We’re really feeling it.

Jennifer attended the premiere in support of boyfriend Ben Affleck. She even shared a picture of herself admiring him while he had his moment on the red carpet (swipe across):

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Oh, my heart.

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