Question: I keep hearing that my buyers are on Instagram. How do I harness the power of this platform to promote our business?
Answer: You are right – everyone including your dog is on Instagram today. Brands are using the platform more and more to position themselves with their target market segments. Business experts maintain that you have to be on social media today, but it is not free. It takes time, energy and resources from your business to participate in any social media initiative.
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