Elle McNamara is a big advocate of embracing natural make-up looks. The influencer is famed for her glowy skin, brushed-up brows and love of going make-up-free, which she showcases on her Instagram page @bambidoesbeauty.
Placing the emphasis on caring for your skin, no matter what age you are, she’s gone from novice to skincare guru in just a short time, and built-up legions of followers in the process.
To supercharge our own skincare routines, we quizzed her on the pro beauty tips she’s picked up that have a positive impact on her skin now and will provide lasting benefits as she ages.
1. POWER CHARGE YOUR SKINCARE ROUTINE
'Increase the benefits of your skincare routine by integrating a serum. Serums deliver a high concentration of active ingredients and have smaller molecules than creams, which means they deliver results faster and more effectively.
‘Shiseido’s Ultimune face serum is great because it makes my skin feel immediately hydrated, boosts radiance in just 72 hours* and is full of antioxidants that help to prevent skin ageing. It’s totally effortless, slots it into any skincare routine morning and night, and can be used alongside retinol, SPF and vitamin C.’
2. FIND A SKINCARE ROUTINE YOU ENJOY
‘Consistency is key for skin, and if you enjoy your routine, you're more likely to stick to it. Mine is quite extensive because I like to layer products, but if you’re new to skincare I would introduce one new product at a time so you can see whether your skin likes it.
‘In the morning I cleanse and then apply a serum. I use the Shiseido Ultimune serum as it has amazing anti-ageing properties, leaving my skin smoother, more radiant and helping to eliminate fine lines.
'I then moisturise and of course, apply SPF – it’s the most affordable anti-ageing product you can buy. I love Shiseido’s Clear Suncare Stick SPF50+ as it’s easy to reapply throughout the day.
‘A double cleanse in the evening with a milky product like Shiseido’s Cleansing Milk will make sure all traces of makeup, impurities and skin-damaging pollutants are gone. Also, ditch the cotton pads and makeup wipes and invest in flannels to cleanse your face instead – flannels are your best friend!’
3. INVEST IN A SKINCARE BRAND YOU CAN TRUST
‘If you have the budget, it’s well worth investing in a premium skincare brand. I'm a big fan of Shiseido because the products deliver the results I am looking for and have a lovely, luxurious feel.
‘They are pioneers in the skincare industry and I trust them due to the technology, science and research behind the products. The Ultimune face serum, for example, has 25 years of research behind it and won over 200 awards, so you know that it will be better formulated than other brands and deliver better results.’
4. KNOW THAT YOU CAN START LOOKING AFTER YOUR SKIN FROM ANY AGE
‘I think many women start to become conscious of the quality of their skin from their late teens and early 20s, but I didn't really get into skincare or even understand the mechanics of it until I was 26.
‘You can start a regime at any age. It’s just about being conscious that your skin is your largest organ and it needs looking after. As you get older, you can start to focus on specific skin concerns.’
5. TAKE A HOLISTIC APPROACH TO SKIN
‘Like others, my lifestyle – particularly my diet – really impacts my skin. Sugar is a real trigger for me but everyone will notice other foods that affect them. I find if you’re mindful and eat well, generally, skin will become brighter and less prone to breakouts.
‘A busy, hectic lifestyle can take its toll, so if you are able to slow down a little or get more sleep, that will also make a big impact. Finding ways to relax is helpful. I enjoy a professional chemical peel to keep my skin bright, and a facial massage for releasing tension around my jaw – you can even do that at home using your hands or a massage tool.’
Discover the Shiseido Ultimune range at cultbeauty.co.uk
