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Spotify Studied Brain Activity While Listening to Music & Podcasts to Optimize Digital Audio Ads

EDMTunes
 2021-10-07

Cover picture for the articleSpotify has been studying brain activity to optimize its digital audio ads. The music and podcast streaming company partnered with Neuro-Insight, a neuroanalytics company, to conduct a study of more than 600 participants. During the study, participants listened to a wide range of genres, including rock, Latin, rap, and more, while...

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