Jessi has unveiled the music video for her new digital single ‘Cold Blooded’.
On October 12, the Korean-American singer and rapper shared the highly anticipated music video for the new single, which is a collaboration with the Mnet reality dance competition programme Street Woman Fighter.
The new visual features the various dance crews, all of whom are currently competing on Street Woman Fighter, performing the choreographies they had created as a challenge on the October 5 episode of the series.
Jessi joins them toward the end of the video, rapping: “Here’s what you want / Look at me, look at me, look at me now / I am not playing around, I got the crown / You cannot play on my ground”.
Both Jessi and P Nation CEO Psy were special guests on the October 5 episode of Street Woman Fighter, where it was revealed that Jessi had prepared a single for the competing dance crews to choreograph.
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Jessi was the first artist to sign with P Nation, and released her first track under the label called ‘Who Dat B’ in September 2019. It was later followed by her 2020 sophomore EP ‘Nuna’, which features the viral hit ‘Nunu Nana’, and her latest digital single ‘What Type Of X’ this March.
During an interview with Rolling Stone Korea, the Korean-American rapper revealed that she “was not convinced at first” to sign with P Nation. “I think that was the time where I was so overworked but I wasn’t really sure of… what I wanted to do yet,” she added.