Converse unveils ‘Mi Gente, Mi Barrio’ campaign and capsule collection celebrating Latinx heritage
Converse is the latest brand to join the Hispanic Heritage Month celebration. The shoe company introduces Mi Gente, Mi Barrio (my people, my neighborhood), an initiative and collection meant to recognize and support the Hispanic and Latinx community and its creative vibrancy and spirit.
The Mi Gente, Mi Barrio capsule collection, takes inspiration and pays homage to the bold, expressive graphic posters and advertisements that are the unmistakable hallmarks of the storefront windows that define bodegas and mercados. The collection is created by and for the community and features classic Converse styles like the Chuck 70 and Chuck Taylor All-Star.