BLACKPINK hyped their fans with the announcement about all members' participation in the Paris Fashion Week this year.
While Jennie, Jisoo, and Rose already attended their brands' respective events, Lisa joined them only recently and left South Korea for France. Since Lisa is a brand ambassador of BVLGARI, many fans expected the Thai idol to join the exclusive event of the company.
However, BVLGARI CEO Jean-Christophe Babin announced on his Instagram page that the 24-year-old rapper would not join their show this year.
ALSO READ: Wi Ha Joon Girlfriend 2021: Is Squid Game Heartthrob In A Relationship Right Now?
Was BLACKPINK Lisa's Absence Schedule-Related Or Something Else?
On the CEO's Instagram account, he revealed that the great ambassador is in Europe but will not participate in their event due to YG Entertainment's decision.
Babin added that it is the same reason why they could not hold a photoshoot yet with Zendaya, Lily Alridge, and Vittoria Ceretti for their Brand Campaign 2021-2022.
"But YES we will do it very soon as we are great friends and are striving to really activate the collaboration at 360 degrees. I hope it answers @lalalalisa_m fans so many inquiries and questions I receive," he went on.
As the CEO expressed his disappointment over YG Entertainment's decision in the caption, saying that they prepared an incredible event in Milano for everyone, including her. As a result, BLACKPINK and Lisa's fans also showed their dismay over the decision.
BLACKPINK Fans Show Wrath Against YG Entertainment; Trend Justice For Lisa
Following the disappointing changes on Lisa's schedule, her fans slammed YG Entertainment for having unequal treatment among members. They claimed that the company just stole the idol's opportunity to meet celebrities and make a better empire for herself through the event.
The phrases YGLetLisaDoHerWork and JUSTICE FOR LISA trended worldwide immediately as BLINKs continued to highlight YG Entertainment's mistreatment toward the member.
YOU MAY ALSO LIKE: Hometown Cha Cha Cha Shock: Real Reason Why Hwa Jeong And Yeong Guk Filed For Divorce Revealed
They argued why Jennie, Jisoo, and Rose were able to attend their respective events immediately while Lisa was put on hold due to COVID protocols.
One fan mentioned YG Entertainment and said, "Do we always have to experience this? Why is there no justice for Lisa. No human being with a conscience can stand it. What did Lisa do to deserve these sabotages? Is she experiencing all this injustice just because shes not Korean?"
"This has been happening for years before COVID. Unreasonable excuses, poor professionalism and lame excuses seem to be prevalent and consistent when it comes to honoring contract for Lisa's brand endorsement, representation & publicationJUSTICE FOR LISA," another wrote.
Explore new topics and discover content that's right for you!
Kpop