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Three Quarters Of Ford F-150 Lightning Reservation Holders Are New To The Brand

Carscoops
 2021-10-05

Cover picture for the articleFord is demonstrating the ability of an electric pickup truck to win over new buyers. In its Q3 earnings report, the automaker revealed that 75 percent of reservations for the upcoming F-150 Lightning came from new-to-the-brand customers. That means that at least 112,500 of the F-150 Lightning‘s more than...

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