Lunchbox launches website as part of rebranding

Lunchbox, a next-gen online ordering platform for restaurants, has unveiled a updated logo, visual identity, and website, according to a company press release.

The rebrand was created by branding and digital design studio, Studio Freight. It features original photography from Jenna Gang, motion design by Chris Koelsch, music produced by Jeremy Claudio, and bespoke typography, original illustrations, and web design elements.

The website highlights Lunchbox products, including online ordering tools for food halls, marketplaces, and ghost kitchens, and Lunchbox Studio, an in-house creative agency offering professional design and marketing services for Lunchbox clients. The website's Resource Hub features original articles, research, e-books, videos, podcasts, and tools built to educate the industry on restaurant marketing best-practices, online ordering trends, food tech news, and thought leadership.

The first line of code for Lunchbox was written in November 2018. The fully-remote company has grown to nearly 230 employees across North America. In March 2020 as the COVID-19 pandemic hit, Lunchbox launched HelpMainStreet.com, a website that allows customers to donate, purchase gift cards, and order online from restaurants.

"This new brand is a love letter to our industry and our customers. Lunchbox is a company born out of the idea that restaurants deserve as many tools and resources as possible to succeed in post-pandemic times," Zach McCurdy, creative director at Lunchbox, said in the release. "Today we're proud to unveil not only a new brand identity, but also bring new focus to our products built for everyone in the industry: large chains, ghost kitchens, and everyone in between."

Lunchbox helps brands with an enterprise next-gen online ordering engine that drives sales and engagement through growth marketing tools to help create relationships with their guests.

"We are thrilled to see the new Lunchbox brand go live," Aaron Marks, partner and design director at Studio Freight, said in the release. "It was designed to represent the intersection of Lunchbox's technology and unapologetic point of view — own it all yourself and be yourself. We can't wait for the industry to discover and explore what's possible now."

The Lunchbox website is live at Lunchbox.io.