Top Digital Marketing Strategies for Franchises.

As a business owner you may be feeling ‘scared’ of turning to online marketing, considering its cost and time taking facts. You may prefer simply rely on your traditional way of promoting but you have to know the fact that those who have already turned to digital platform, sorry, but they are a step ahead of you. Keep reading to find out why!

We live in an online world.

You may ask-why online marketing is so important? -the answer is simpler than you think-your potential customers are online! Some research studies have proved that today people mostly ‘live online’. The first thing a consumer does before going to a specific store or turning to a business, he searches its online availability, its website, social media platforms, finds reviews about it, compares with others’ then decides whether it’s the product or the service he needs. Whether we admit it or not, that’s how today’s consumer acts. Besides, if they don’t even search about it, they surely can see the adverts on different online platforms, without even knowing they’ve been looking for it (we’ll talk about this later). And if your brand/business doesn’t show up online, you lose many such customers. With the help of digital marketing you can be competitive in the field and bring awareness to your business, and thus much more audience/consumers to your business.

And all this surely concerns multi-location marketing like franchising. Franchising is the type of a business that growths more and more. The first example of franchising is the one of McDonald’s, which is now famous worldwide. Then we have KFC, Pizza Hut, Burger King and so on.

Digital Marketing helps franchise businesses to grow faster. With the help of different online platforms, like YouTube, Instagram, Facebook and others, digital marketing brings more awareness to franchisee and also the franchisor. With the help of it business owners have the chance to target specific people and organization. There are a lot of advice how to digital your franchise, but in the flow of such huge information, one may get lost and ‘scared’ of it. Luckily, we are here to help you. Keep reading to know the real and best digital marketing tips for franchises.

Top Strategies for franchising.

1. The first important tool is Local SEO (Search Engine Optimization) and SEA. These strategies are crucial for businesses, especially franchises, because with the help of some keywords your brand/business name shows up in the first pages of search engines like Google, Yahoo and others. A well done local SEO can bring you more customers and cooperates than you can imagine. Because, as we’ve mentioned above, people search for a business before turning to it for the first time (if it’s not McDonald’s thoughJ). This means you should choose the right keywords, location keywords, create an original content, get reputable landing pages and be always available on the addresses you present online. Besides with the right keywords you can target the people who are looking for or have searched for someday a franchise like yours. And as for SEA, it’s the Search Engine Advertising, when you pay also for an advert to boost your brand, your franchise to appear firstly on people’s screen. Overall, the more your franchise is visible on localized searches, the faster your business will grow. That’s it!
2. Content Marketing is another great strategy to digital your franchise. Constant website articles, business-related informational topics, blog posts, videos and such content are essential. They should appear almost everywhere and drag your audience to your website. People love informational posts, the more you inform them about your franchise, about the advantages of cooperating with you, the more loyalty you’ll gain.
3. Go mobile, that is the next key factor is Mobile Marketing. Mobile phones have become a part of us. And if we want to check something on the Internet, we prefer doing it on mobile then if needed on computer or notebook, etc, because it’s portable and convenient. So making your site fully suitable for mobiles is a great plus, besides for better results, the site should be convenient for each device. As you don’t know on what kind of mobile your potential customer is currently searching for your franchise website.
4. Activity on Social media platform, this is the strategy that will help you gain trust within local (and not only) audience. Through Social Media platforms, like Facebook, Instagram, Quora, LinkedIn, Pinterest and so on, you can be in the center of your local audience’ attention. Being active on these platforms includes creating constant content, that is videos, aesthetic photos, both informational and entertaining, will bring your franchise more awareness and more perspectives. Besides, social media lets you create adverts in less budget, and if you do this right detailed and targeted, your franchise will find the organization or the people you want. Even though it seems simple for many people, but the SMM specialist will do it more effectively.
5. Maybe you’ve slightly forgotten about Email Marketing, but you should better not. Email marketing is another strong tip with which you have the opportunity to share some important information, to send them official offers for further cooperation. This form of communication will help you get trust within your both previous, current and potential customers. For better results you should detect email analytics, personalize email-related content and bring it to a professional level.

These are the top strategies for promoting your Franchise digitally. We believe they’ll surely get your business to a next level, if done properly. Good luck!