Apple TV+ show 'Ted Lasso' signs £500,000 deal with the Premier League for use of logos, footage, and more

Epl Players (Image credit: Premier League)

What you need to know

Ted Lasso has reportedly signed a lucrative deal with the Premier League that will see the show use official logos, footage, and more.
Premier League bosses were reportedly unsure about a deal but have grown to love the show.

Hugely popular Apple TV+ show Ted Lasso has reportedly handed over £500,000 (around $680,000) in order to be able to use the Premier League's logos, team kits, and even the league's trophy in episodes.

The deal, reported by The Athletic — with mild spoilers — comes after Premier League bosses were reportedly unsure about the show initially. However, "executives have grown to love the show's folksy charm."

Ted Lasso follows the titular character, an American football coach who finds himself running AFC Richmond, a fictional football team in England. The result is funny and charming, with star Jason Sudeikis and others have picked up various awards for their work. Now, future episodes will be able to tap into the Premier League in multiple ways — including using footage of real games as needed.

Congratulations to the entire Ted Lasso team on their 7 #Emmy wins, including Outstanding Comedy Series. https://t.co/uzBBajEqqh pic.twitter.com/LDZ3QXMZSHCongratulations to the entire Ted Lasso team on their 7 #Emmy wins, including Outstanding Comedy Series. https://t.co/uzBBajEqqh pic.twitter.com/LDZ3QXMZSH— Apple TV (@AppleTV) September 20, 2021 September 20, 2021

It remains to be seen exactly how this new deal will pan out and where Premier League logos and whatnot will pop up, but there's one thing that's certain — future Ted Lasso seasons will be more realistic than ever. And that sounds good to me!

If you want to enjoy Ted Lasso in style, be sure to check out our list of the best Apple TV deals on the market today.

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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.