Earlier this week, Australian football fans tuned in as ABC's Four Corners promised to shed light on foreign ownership of A-League clubs.
From Melbourne City's Abu Dhabi ties to Adelaide United's mysterious owners, the show highlighted already well-known facts without bringing much new to the table.
With the 2021-22 A-League Men's season just over a month away, the timing and content of the story raised plenty of eyebrows on social media.
Veteran commentator Simon Hill was one of those sceptical about the program and is still confused as to why the story was brought back up.
"There was nothing factually incorrect in the program, it's just that it was all old news which I found to be a little bit strange," Hill told the Box2Box podcast.
"I'm not being critical of the actual content of the program. It was fine. There's nothing that they said that was incorrect that I could make out, but these are all stories that have been examined in quite close detail for quite a few years.
"As I said in my tweet, the City Football Group, which seemed to be the main focus of the program, they've been in Australia for seven years.
"So I was trying to figure out what the hook was. Some people have said to me, and this is fair enough, 'Well, it doesn't matter if it's seven-years-old, if it's a story that should be focused on, now is as good a time as any'.
"It seemed to me that the program was trying to portray that this was something that we didn't know. We've known it for years. That's not to say it's all hunky-dory, but it's not new...it's a strange one."
Australian Professional Leagues (APL) managing director Danny Townsend also addressed the story and stressed the APL's silence was a reflection of what they thought about the program.
"To be honest, I was disappointed. I hold the ABC in high regard and that was clearly not to the standard you'd expect from that level of journalism," Townsend told Box2Box.
"To dignify it with a response was why we all went silent because you let the court of public opinion make their case and you've only got to follow social media to see how reaction was to that piece of reporting.
"At the end of the day, those that know and are close to the game, know what all those owners are doing to put us in a position where we are today to elevate this league and put football further up the heirachy of Australian sport.
"That's what we're committed to doing. We've been pushed to the periphery by the more traditional Australian codes and it's now our time to stand up and be heard.
"We knew it was coming and weren't going to dignify it with a real response."