The iHeartMedia owned radio network focused on news and insight for African American listeners has struck a content distribution and marketing agreement with a Detroit-based entity focused on Black consumer needs.
BIN: Black Information Network, the 24/7 network that launched in June 2020, will see Real Times Media (RTM) share and distribute news created by the iHeart entity under the direction of Tony Coles.
The deal also allows iHeartMedia to source and distribute news stories from RTM publications across BIN radio stations and sites.
In return, RTM will source and distribute BIN news, entertainment and sports stories and place BIN’s audio widget on their digital properties. Opportunities for iHeartMedia to convert RTM stories into audio reporting also will come from the agreement.
Real Times Media is the parent company to The Atlanta Daily World, Atlanta Tribune: The Magazine, The Chicago Defender, The Michigan Chronicle, and The New Pittsburgh Courier, all of which focus on African American audiences.
BIN can be heard in 32 markets.
