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It’s been 16 years since Trident first introduced its proprietary Air Rich technology, and the program is only getting stronger.
During the New York Home Fashions Market next week, the company is enhancing the offering with new additions across its bath towels and bed sheeting.
Trident Air Rich cotton is specially treated to provide extra softness and comfort with every wash. Trident will highlight the technology in collections: Macaron, Exquisite and Jiva.
Macaron bedding and bath aim for a combination of cool, classic and casual with a smart mix of dyed and un-dyed fibers spun together to create bespoke fashion and unique comfort.
“From 9 to 5 and beyond, Mélange fashion for work and play is now available in a range of designer bed and bath collections,” the company noted.
The Exquisite collection is made from a premium fibers including Supima cotton, cashmere, Egyptian cotton and Indian cotton for supreme softness and quality.
The Jiva collection addresses the importance of healthy living and hygiene. Named for the Sanskrit word meaning “living substance,” this bedding and bath collection centers on smart and sustainable constructions that employ fibers treated with natural crystals, seaweed and natural oils.
