HomeGoods' new online store launches with decor, bedding, kitchen goods and more

You can now shop at HomeGoods without leaving the house.

While its competitors have had online stores for many years, the off-price home décor retailer launched an online store at HomeGoods.com Tuesday, which previously served mainly as a store locator.

“We are thrilled to bring a second way for our passionate shoppers to discover and shop an assortment they know and love,” John Ricciuti, HomeGoods president, said in a statement. “We hope our customers find the same excitement shopping HomeGoods online as they do exploring the aisles of our stores.”

The website has categories similar to HomeGoods 820-plus stores, including bedding, bath, kitchen goods, seasonal décor, storage and organization, and a pet department.

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The site offers free shipping on orders of $119 and free returns on most purchases are offered at HomeGoods locations nationwide. There are some exclusions for in-store returns and returns can also be mailed back.

HomeGoods is owned by TJX Companies, which also is the parent company of T.J. Maxx, Marshalls, HomeSense and Sierra. Marshalls launched its online store two years ago in September 2019 and T.J. Maxx and Sierra have had online stores.

The selection at HomeGoods varies by location and by the day, making shopping at stores like a treasure hunt. 

Mark DeOliveira, president of TJX Digital US, said in a statement that the new site "will provide a complementary experience to our stores, allowing shoppers to pair in-store purchases with online finds to bring their vision to life.”

The retailer said it plans to continue to expand its online store starting with gifts and décor ahead of the holiday season.

In August, officials hinted the site would launch soon and TJX president and CEO Ernie Herrman called HomeGoods shoppers some of the company's most passionate.

“We believe this is something our existing customers have been waiting for and is another way for us to attract new shoppers,” Herrman said during the company’s Aug. 18 quarterly earnings call with analysts.

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