There is a view that English football has developed an uncomfortable relationship with the gambling industry, but enforced change is on the horizon.
A government-led review is nearing its conclusion before release this autumn. The long-term repercussions will be unavoidable.
Advertising on the front of clubs’ shirts is expected to be prohibited, with branding around grounds also up for discussion.
Revenue streams are set to be hit and football — as with all sports — will have little choice but to source income from elsewhere.
Here, The Athletic assesses the key issues before a landmark review.