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Hello and welcome to Daily Crunch for September 24, 2021. Hanging in there, everyone? It was more than a busy week, but the TechCrunch team is still ticking along, covering the startup world just for you. If you need to catch up on who won Battlefield this year, the Equity podcast crew has you covered. And with that, let’s begin! — Alex

And the winner of Startup Battlefield is…

The TechCrunch Top 3

Startups/VC

How Ryan Reynolds has mastered authentic marketing

Most people know Ryan Reynolds from his movies, but he also owns a majority stake in Mint Mobile, a mobile virtual network operator, which has grown more than 50,000% in the past three years. He also invested in Aviation Gin before selling it for a staggering $600 million last year.

He’s also a founder of Maximum Effort, the marketing firm that promotes the “Deadpool” franchise, Aviation Gin, Mint Mobile and that viral Match.com ad featuring Satan and the year 2020 as a match made in hell.

He spoke to Jordan Crook about how startups can adapt his concept of “fast-vertising” to use real-time cultural moments as a springboard for building their own brand buzz, among other things.

“When we lead with creative and we have an idea or are inspired by something, we get quite aggressive with our excitement and try to make something infectious around it,” said Reynolds.

How Ryan Reynolds has mastered authentic marketing

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And to close us out, Chris Pratt is apparently taking on the voice role for famous digital character Mario in an upcoming movie. We don’t get it either.

TechCrunch Experts: Growth Marketing

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TechCrunch wants to help startups find the right expert for their needs. To do this, we’re building a shortlist of the top growth marketers. We’ve received great recommendations for growth marketers in the startup industry since we launched our survey.

We’re excited to read more responses as they come in! Fill out the survey here.

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