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Top ABM Insights: Maximizing the Sales’ Role in ABM/ABX in 2021

aithority.com
 26 days ago

It’s a misconception that account-based marketing (ABM) is just a marketing initiative. It’s not, and it’s also not about simply moving a marketing metric further down the sales funnel. Instead, it’s about leveraging a target organization’s entire list of relevant contacts and touchpoints through a unified content experience to get a revenue result.

aithority.com

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