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Moncler Changed Luxury Before & It’s About to Do It Again

Highsnobiety
 26 days ago

Cover picture for the articleI remember being 14 and washing dirty dishes for two months at my first job to save up enough money to buy an on-sale Moncler T-shirt, because my best friend owned a few of the brand’s puffers and I saw how people approved of him. My first luxury purchase was a size too small, had an Olympic rings symbol embroidered on its front and a branded red-white-and-blue tag (Thom Browne x Moncler era?) sticking out of my neck that small-town Dutch folk just couldn’t comprehend.

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