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Jerry Reinsdorf was all for the rebuild that led the Chicago White Sox to their 1st division title since 2008. But now he eyes a ‘bigger prize.’

  • (left to right) Ald. Walter Burnett Jr., 27th, Bulls President/COO...

    Jose M. Osorio, Chicago Tribune

    (left to right) Ald. Walter Burnett Jr., 27th, Bulls President/COO Michael Reinsdorf, Jerry Reinsdorf and Mayor Rahm Emanuel after they toss dirt during the official groundbreaking ceremony for the Bulls' new practice facility which will be located in across Wood Street, east of the United Center.

  • White Sox chairman Jerry Reinsdorf sits in the stands behind...

    Armando L. Sanchez / Chicago Tribune

    White Sox chairman Jerry Reinsdorf sits in the stands behind home plate before a game against the Pirates at Guaranteed Rate Field on Aug. 31, 2021.

  • Jerry Reinsdorf with White Sox GM Kenny Williams after winning...

    Jose M. Osorio, Chicago Tribune

    Jerry Reinsdorf with White Sox GM Kenny Williams after winning the World Series in 2005.

  • White Sox manager Ozzie Guillen, Harold Baines, GM Kenny Williams,...

    Charles Cherney, Chicago Tribune

    White Sox manager Ozzie Guillen, Harold Baines, GM Kenny Williams, and owner Jerry Reinsdorf before the game against the Tigers at U.S. Cellular Field.

  • New owner Jerry Reinsdorf stands with players wearing new designs...

    Ed Wagner / Chicago Tribune

    New owner Jerry Reinsdorf stands with players wearing new designs for next seasons White Sox uniforms on August 27, 1981. Fans will get a chance to vote on their favorite one.

  • White Sox manager Ozzie Guillen with Jerry Reinsdorf at practice...

    Scott Strazzante, Chicago Tribune

    White Sox manager Ozzie Guillen with Jerry Reinsdorf at practice in preparation for the 2005 World Series.

  • Jerry Reinsdorf shows off the ball presented him by Paul...

    Chris Walker, Chicago Tribune

    Jerry Reinsdorf shows off the ball presented him by Paul Konerko at the White Sox rally after the World Series win.

  • Jerry Krause and Jerry Reinsdorf with Michael Jordan at a...

    Val Mazzenga, Chicago Tribune

    Jerry Krause and Jerry Reinsdorf with Michael Jordan at a press conference to announce a contract extension that will insure Jordan's remaining a part of the Bulls organization for the next eight years.

  • White Sox owner Jerry Reinsdorf watches the infielders during workouts...

    Nuccio DiNuzzo, Chicago Tribune

    White Sox owner Jerry Reinsdorf watches the infielders during workouts at the team's spring training facility in Tucson, Ariz.

  • Bulls owner Jerry Reinsdorf introduces Tim Floyd as the Bulls...

    Jose More, Chicago Tribune

    Bulls owner Jerry Reinsdorf introduces Tim Floyd as the Bulls coach in 1998.

  • (left to right) Cubs' Tom Ricketts, Fire's Andrew Hauptman. Bulls'...

    Phil Velasquez, Chicago Tribune

    (left to right) Cubs' Tom Ricketts, Fire's Andrew Hauptman. Bulls' and White Sox's Jerry Reinsdorf, Bears' George McCaskey and Blackhawks' Rocky Wirtz. The owners of the six Chicago professional sports teams were in one place at the same time.

  • Jerry Reinsdorf, with the World Series trophy, and GM Kenny...

    Jose More, Chicago Tribune

    Jerry Reinsdorf, with the World Series trophy, and GM Kenny Williams arrive at Midway Airport after beating the Astros 1-0 in Houston. The Sox swept the World Series 4-0.

  • Chicago White Sox's Eloy Jimenez, right, celebrates with Leury Garcia...

    Tony Dejak / AP

    Chicago White Sox's Eloy Jimenez, right, celebrates with Leury Garcia after Jimenez hit a solo home run in the second inning in Game 1 of a doubleheader Sept. 23, 2021, in Cleveland.

  • Bulls coach Phil Jackson holds the NBA championship trophy after...

    Michael Conroy, Associated Press

    Bulls coach Phil Jackson holds the NBA championship trophy after the Bulls beat the Seattle SuperSonics 87-75 on June 16, 1996 to win their fourth NBA Championship. Michael Jordan at right and Jerry Reinsdorf is in front of Jackson.

  • Bulls Chairman Jerry Reinsdorf at the United Center on April...

    Abel Uribe / Chicago Tribune

    Bulls Chairman Jerry Reinsdorf at the United Center on April 5, 2016. Reinsdorf was interviewed after he was elected to the Naismith Basketball Hall of Fame.

  • Jerry Reinsdorf on the field at Comiskey Park before a...

    Charles Cherney, Chicago Tribune

    Jerry Reinsdorf on the field at Comiskey Park before a White Sox game against the Twins.

  • Jerry Reinsdorf looks over the White Sox's spring training facility...

    Paul Connors, Associated Press

    Jerry Reinsdorf looks over the White Sox's spring training facility to be shared with the Dodgers in Glendale, Ariz. The park, called Camelback Ranch, will seat 10,000 with room for another 3,000 on the lawn area and is scheduled to open in March.

  • Jerry Reinsdorf before the start of a game against the...

    Nuccio DiNuzzo / Chicago Tribune

    Jerry Reinsdorf before the start of a game against the Los Angeles Angels at U.S. Cellular Field on Monday, April 18, 2016.

  • Jerry Reinsdorf and MLB Commissioner Rob Manfred chat before the...

    Chris Sweda / Chicago Tribune

    Jerry Reinsdorf and MLB Commissioner Rob Manfred chat before the start of a game between the White Sox and the Red Sox at U.S. Cellular Field on Thursday, May 5, 2016.

  • White Sox owner Jerry Reinsdorf and General Manager Kenny Wiiliams...

    Charles Cherney, Chicago Tribune

    White Sox owner Jerry Reinsdorf and General Manager Kenny Wiiliams discussing some team issues before a spring training practice.

  • Chicago White Sox's Leury Garcia (28) and Yoan Moncada (10)...

    Tony Dejak / AP

    Chicago White Sox's Leury Garcia (28) and Yoan Moncada (10) celebrate after defeating the Cleveland Indians in Game 1 of a doubleheader Sept. 23, 2021, in Cleveland.

  • White Sox owners Jerry Reinsdorf and Eddie Einhorn conduct press...

    Bob Langer, Chicago Tribune

    White Sox owners Jerry Reinsdorf and Eddie Einhorn conduct press conference on July 8, 1986.

  • Jerry Reinsdorf speaks to the media about the death of...

    Anthony Souffle, Chicago Tribune

    Jerry Reinsdorf speaks to the media about the death of Hall of Famer Ernie Banks at SoxFest 2015.

  • Jerry Reinsdorf hugs Ald. Walter Burnett Jr. as Mayor Rahm...

    Jose M. Osorio, Chicago Tribune

    Jerry Reinsdorf hugs Ald. Walter Burnett Jr. as Mayor Rahm Emanuel looks on as they make their way to the official groundbreaking ceremony for the Bulls' new practice facility.

  • Jerry Reinsdorf shakes hands with Tom and Holly Hickey while...

    Charles Cherney, Chicago Tribune

    Jerry Reinsdorf shakes hands with Tom and Holly Hickey while signing autographs before the White Sox play the Bay Rays in the 4th game of the ALDS.

  • Chicago Mayor Richard M. Daley chats with Bulls owner Jerry...

    Jose M. Osorio, Chicago Tribune

    Chicago Mayor Richard M. Daley chats with Bulls owner Jerry Reinsdorf prior to the start of the championship rally.

  • Jerry Reinsdorf and Dodgers owner/chairman Frank McCourt chat as they...

    Paul Connors, Associated Press

    Jerry Reinsdorf and Dodgers owner/chairman Frank McCourt chat as they look over their baseball teams' shared spring training facility in Glendale, Ariz.

  • Mayor Rahm Emanuel chats with Bulls Chairman Jerry Reinsdorf as...

    Jose M. Osorio, Chicago Tribune

    Mayor Rahm Emanuel chats with Bulls Chairman Jerry Reinsdorf as they attend an event at the United Center.

  • The 2016 class of inductees into the Basketball Hall of...

    Jessica Hill / AP

    The 2016 class of inductees into the Basketball Hall of Fame, from the left, Ann Beaty, accepting on behalf of her late husband Zelmo Beaty, Ron Garretson, accepting on behalf of his father the late Darell Garretson, Tom Izzo, Maurice Banks, accepting on behalf of his late grandfather John McLendon, Shaquille O'Neal, Nancy Boxill, accepting on behalf of her late grandfather Cumberland Posey, Jerry Reinsdorf, Sheryl Swoopes, Yao Ming, and past inductee Jerry Colangelo pose for a group photo at the end of a news conference at the Naismith Memorial Basketball Hall of Fame on Sept. 8, 2016.

  • Jerry Reinsdorf in the locker room after the White Sox...

    John Smierciak, Chicago Tribune

    Jerry Reinsdorf in the locker room after the White Sox won the Central division title.

  • Basketball Hall of Fame inductee Jerry Reinsdorf speaks during the...

    Elise Amendola / AP

    Basketball Hall of Fame inductee Jerry Reinsdorf speaks during the induction ceremony Friday, Sept. 9, 2016, in Springfield, Mass.

  • Jose Abreu celebrates after the White Sox defeated the Indians...

    Jason Miller / Getty Images

    Jose Abreu celebrates after the White Sox defeated the Indians to clinch the AL Central on Sept. 23, 2021.

  • Chicago White Sox's Tim Anderson celebrates after hitting a three-run...

    Tony Dejak / AP

    Chicago White Sox's Tim Anderson celebrates after hitting a three-run home run in the second inning in Game 1 of a doubleheader Sept. 23, 2021, in Cleveland.

  • Jerry Reinsdorf answers questions during a press event to announce...

    Alex Garcia, Chicago Tribune

    Jerry Reinsdorf answers questions during a press event to announce the opening of the Harris Club at the United Center.

  • Cleveland Indians' Bobby Bradley celebrates after hitting a solo home...

    Tony Dejak / AP

    Cleveland Indians' Bobby Bradley celebrates after hitting a solo home run in the fourth inning in Game 1 of a doubleheader Sept. 23, 2021, in Cleveland.

  • Chicago White Sox closer Liam Hendriks celebrates after the team...

    Tony Dejak / AP

    Chicago White Sox closer Liam Hendriks celebrates after the team clinched the American League Central title by defeating the Cleveland Indians in Game 1 of a doubleheader Sept. 23, 2021, in Cleveland.

  • Bulls Chairman Jerry Reinsdorf speaks on stage during the Naismith...

    Charlie Neibergall / AP

    Bulls Chairman Jerry Reinsdorf speaks on stage during the Naismith Memorial Basketball Hall of Fame class of 2016 announcement on April 4, 2016.

  • The White Sox celebrate after clinching the American League title...

    Tony Dejak/AP

    The White Sox celebrate after clinching the American League title after defeating the Indians 7-2 on Sept. 23, 2021.

  • Chairman Jerry Reinsdorf watches new Chicago Bulls head coach Fred...

    Phil Velasquez / Chicago Tribune

    Chairman Jerry Reinsdorf watches new Chicago Bulls head coach Fred Hoiberg speak at the Advocate Center.

  • The White Sox celebrate on the field after clinching the...

    Jason Miller / TNS

    The White Sox celebrate on the field after clinching the American League Central at Progressive on Sept. 23, 2021.

  • Jerry Reinsdorf and Jerry Blakemore, Ill. Sports Facilities Authority CEO,...

    Chuck Berman, Chicago Tribune

    Jerry Reinsdorf and Jerry Blakemore, Ill. Sports Facilities Authority CEO, listen to State Senator Mattie Hunter (D-Chgo., 3rd Dist.) and Congressman Bobby Rush (D-Ill.) call legislation mandating jail time and fines for fans running on the field, court, ice, etc. during sporting events.

  • White Sox owner Jerry Reinsdorf joins in on the locker...

    Charles Cherney, Chicago Tribune

    White Sox owner Jerry Reinsdorf joins in on the locker room celebration after they beat the Tigers 4-2 to clinch the Central division title at Comerica Park.

  • Cleveland Indians starter Aaron Civale delivers to the Chicago White...

    Tony Dejak / AP

    Cleveland Indians starter Aaron Civale delivers to the Chicago White Sox in the first inning in Game 1 of a doubleheader Sept. 23, 2021, in Cleveland.

  • Bulls Chairman Jerry Reinsdorf tries out the new weights at...

    Antonio Perez, Chicago Tribune

    Bulls Chairman Jerry Reinsdorf tries out the new weights at the new downtown training facility, the Advocate Center.

  • White Sox owner Jerry Reinsdorf holds the World Series trophy...

    Jeff Roberson, Associated Press

    White Sox owner Jerry Reinsdorf holds the World Series trophy after the White Sox defeated the Astros 1-0 in Game 4 to win the World Series for the first time since 1917.

  • Jerry Reinsdorf watches the White Sox from his sky box.

    Charles Cherney, Chicago Tribune

    Jerry Reinsdorf watches the White Sox from his sky box.

  • White Sox Chairman Jerry Reinsdorf and U.S. Cellular President/CEO John...

    Jos Mor, Chicago Tribune

    White Sox Chairman Jerry Reinsdorf and U.S. Cellular President/CEO John Rooney held a press conference to discuss the naming rights agreement to rename Comiskey Park to U.S. Cellular Field.

  • White Sox chairman Jerry Reinsdorf on the field before a...

    Brian Cassella, Chicago Tribune

    White Sox chairman Jerry Reinsdorf on the field before a 2014 game.

  • White Sox owner Jerry Reinsdorf celebrates the team's 1-0 victory...

    Charles Cherney, Chicago Tribune

    White Sox owner Jerry Reinsdorf celebrates the team's 1-0 victory over the Astros in Game 4 of the World Series,. The White Sox swept the Series 4-0.

  • Jerry Reinsdorf was principal for the day at Doolittle School...

    Bill Hogan, Chicago Tribune

    Jerry Reinsdorf was principal for the day at Doolittle School at 535 E. 35th St.

  • Michael Jordan gives Bulls owner Jerry Reinsdorf a look as...

    Phil Velasquez, Chicago Tribune

    Michael Jordan gives Bulls owner Jerry Reinsdorf a look as they have a quick exchange at the end of a press conference where Jordan announced his retirement.

  • Basketball Hall of Fame inductee Jerry Reinsdorf is interviewed after...

    Eric Kayne / Getty Images

    Basketball Hall of Fame inductee Jerry Reinsdorf is interviewed after the announcement on April 4, 2016.

  • Jerry Reinsdorf, White Sox Chairman, addresses a group of suburban...

    Quentin Dodt, Chicago Tribune

    Jerry Reinsdorf, White Sox Chairman, addresses a group of suburban business executives to drum up support for the teams move to the suburbs.

  • A portrait of White Sox owner Jerry Reinsdorf in his...

    Jose More, Chicago Tribune

    A portrait of White Sox owner Jerry Reinsdorf in his office at Old Comiskey Park on June 2, 1985. Reinsdorf grew up a Dodgers fan in Brooklyn, hence the Dodger-related memorabilia on his walls.

  • While Jerry Reinsdorf claps in the background, Harold Baines hugs...

    Nancy Stone, Chicago Tribune

    While Jerry Reinsdorf claps in the background, Harold Baines hugs his daughter Courtney, while they look at his statue.

  • Bulls chairman Jerry Reinsdorf poses at a game at the...

    Charles Cherney, Chicago Tribune

    Bulls chairman Jerry Reinsdorf poses at a game at the United Center in March 1997.

  • Bulls Chairman Jerry Reinsdorf talks to the media following the...

    Jose M. Osorio, Chicago Tribune

    Bulls Chairman Jerry Reinsdorf talks to the media following the official groundbreaking ceremony for the Bulls' new practice facility.

  • Jerry Reinsdorf before the start of a White Sox game...

    Nuccio DiNuzzo, Chicago Tribune

    Jerry Reinsdorf before the start of a White Sox game against the A's at U.S. Cellular Field.

  • Rob Manfred (left), the executive vice president for labor relations,...

    Olivia Nisbet, Associated Press

    Rob Manfred (left), the executive vice president for labor relations, with Jerry Reinsdorf and Tom Werner, an owner of the Red Sox, chat outside the Ritz Carlton Hotel before going inside for a dinner in conjunction with baseball owners meetings in.

  • Signing over the sale of White Sox to the Reinsdorf...

    Chicago Tribune historical photo

    Signing over the sale of White Sox to the Reinsdorf group from Bill Veeck: (from left) Andy McKenna, acting chairman, Bill Veeck, and Jerry Reinsdorf.

  • Chicago White Sox's Yoan Moncada throws out Cleveland Indians' Austin...

    Tony Dejak / AP

    Chicago White Sox's Yoan Moncada throws out Cleveland Indians' Austin Hedges in the fifth inning in Game 1 of a doubleheader Sept. 23, 2021, in Cleveland.

  • White Sox manager Ozzie Guillen and White Sox owner Jerry...

    Seth Perlman, Associated Press

    White Sox manager Ozzie Guillen and White Sox owner Jerry Reinsdorf with Illinois Speaker of the House Michael Madigan, D-Chicago, as they celebrate in Springfield after lawmakers approved resolutions congratulating the White Sox, who won this year's World Series.

  • MLB commissioner Bud Selig, second left, presents the World Series...

    David J. Phillip, Associated Press

    MLB commissioner Bud Selig, second left, presents the World Series trophy the Jerry Reinsdorf, general manager Ken Williams and manager Ozzie Guillen after the White Sox beat the Astros 1-0 in Game 4 of the World Series.

  • Bulls owner Jerry Reinsdorf driving into the parking lot of...

    Chuck Berman, Chicago Tribune

    Bulls owner Jerry Reinsdorf driving into the parking lot of the Berto Center in Deerfield after Phil Jackson announced he wouldn't be returning as head coach.

  • Jerry Reinsdorf and White Sox manager Jerry Manuel acknowledge the...

    John Smierciak, Chicago Tribune

    Jerry Reinsdorf and White Sox manager Jerry Manuel acknowledge the fans after the Sox won the AL Central.

  • Bulls Chairman Jerry Reinsdorf, sitting with Jerry Colangelo, watches the...

    Nuccio DiNuzzo / Chicago Tribune

    Bulls Chairman Jerry Reinsdorf, sitting with Jerry Colangelo, watches the Bulls-76ers game at the united Center on April 13, 2016.

  • Bulls Chairman Jerry Reinsdorf at the United Center on April...

    Abel Uribe / Chicago Tribune

    Bulls Chairman Jerry Reinsdorf at the United Center on April 5, 2016. Reinsdorf was interviewed after he was elected to the Naismith Basketball Hall of Fame.

  • Chicago Mayor Richard M. Daley jokes with Jerry Reinsdorf during...

    Charles Osgood, Chicago Tribune

    Chicago Mayor Richard M. Daley jokes with Jerry Reinsdorf during the press conference for the grand opening of the White Sox Fields at Mt. Greenwood Park. White Sox Charities committed $1 million to build the fields, which include a Miracle Field for children with special needs and fields for softball, little league baseball and high school baseball.

  • Jerry Reinsdorf stands on the field at Fox Cities Stadium...

    M.P. KING, Associated Press

    Jerry Reinsdorf stands on the field at Fox Cities Stadium before being inducted into the Appleton Baseball Hall of Fame in Grand Chute, Wis. The Appleton Foxes were a White Sox affiliate from 1966 to 1986.

  • Retired baseball player Jim Thome and his his wife, Andrea,...

    Terrence Antonio James, Chicago Tribune

    Retired baseball player Jim Thome and his his wife, Andrea, with Jerry Reinsdorf at the Children's Home + Aid Woman's Board gala at the Four Seasons Hotel.

  • Jerry Reinsdorf speaks to White Sox staff members prior to...

    Jonathan Daniel, Getty Images

    Jerry Reinsdorf speaks to White Sox staff members prior to the start of Game 2 of the American League Championship Series against the Angels.

  • President George Bush poses with the World Champion White Sox...

    Pete Souza, TFW Chicago Tribune

    President George Bush poses with the World Champion White Sox at the White House on Feb. 13, 2006.

  • Jerry Reinsdorf poses in his office in a 1997 photo.

    Charles Cherney, Chicago Tribune

    Jerry Reinsdorf poses in his office in a 1997 photo.

  • White Sox owner and chairman Jerry Reinsdorf signs autographs at...

    John J. Kim / Chicago Tribune

    White Sox owner and chairman Jerry Reinsdorf signs autographs at U.S. Cellular Field on July 18, 2015.

  • Jerry Reinsdorf and former GM Roland Hemond enjoy SoxFest 2003...

    Scott Strazzante, Chicago Tribune

    Jerry Reinsdorf and former GM Roland Hemond enjoy SoxFest 2003 at the Hyatt.

  • Tim Anderson, right, celebrates with Leury Garcia after Andersin hit...

    Tony Dejak/AP

    Tim Anderson, right, celebrates with Leury Garcia after Andersin hit a three-run home run in the second inning against the Indians on Sept. 23, 2021.

  • Jerry Reinsdorf listens as John Paxson is named the new...

    Charles Cherney, Chicago Tribune

    Jerry Reinsdorf listens as John Paxson is named the new GM of the Bulls.

  • White Sox owner Jerry Reinsdorf with manager Ozzie Guillen.

    Charles Cherney, Chicago Tribune

    White Sox owner Jerry Reinsdorf with manager Ozzie Guillen.

  • Jerry Reinsdorf receives a ball from Paul Konerko that was...

    Wes Pope, Chicago Tribune

    Jerry Reinsdorf receives a ball from Paul Konerko that was used for the final out of the World Series.

  • Jerry Reinsdorf with the Bulls logo at the new downtown...

    Antonio Perez, Chicago Tribune

    Jerry Reinsdorf with the Bulls logo at the new downtown training facility, the Advocate Center.

  • Jerry Reinsdorf sits on sits for a panel discussion with...

    John J. Kim, Chicago Tribune

    Jerry Reinsdorf sits on sits for a panel discussion with former White Sox players Geoff Blum, Bobby Jenks and Joe Crede at SoxFest 2015.

  • Bulls General Manager Jerry Krause, left, speaks with team owner...

    Chris Walker, Chicago Tribune

    Bulls General Manager Jerry Krause, left, speaks with team owner Jerry Reinsdorf.

  • Jerry Reinsdorf of the 2016 class of inductee into the...

    Jessica Hill / AP

    Jerry Reinsdorf of the 2016 class of inductee into the Basketball Hall of Fame during a news conference at the Naismith Memorial Basketball Hall of Fame on Sept. 8, 2016.

  • Jerry Reinsdorf talks with Tony LaRussa before the 74th All-Star...

    Charles Cherney, Chicago Tribune

    Jerry Reinsdorf talks with Tony LaRussa before the 74th All-Star game at U.S. Cellular Field.

  • Jerry Reinsdorf with Jerry Krause after the Bulls beat the...

    Nuccio DiNuzzo, Chicago Tribune

    Jerry Reinsdorf with Jerry Krause after the Bulls beat the Utah Jazz on June 13, 1997, for the NBA championship.

  • Jerry Reinsdorf speaks to the media after delivery of the...

    Jonathan Daniel, Getty Images

    Jerry Reinsdorf speaks to the media after delivery of the 2005 Championship rings at U.S. Cellular Field.

  • White Sox closer Liam Hendriks gives a thumbs up after...

    Tony Dejak / AP

    White Sox closer Liam Hendriks gives a thumbs up after beating the Indians to clinch the AL Central on Sept. 23, 2021.

  • Jerry Reinsdorf watches a White Sox game from his sky...

    Charles Cherney, Chicago Tribune

    Jerry Reinsdorf watches a White Sox game from his sky box.

  • Bulls Chairman Jerry Reinsdorf at the United Center on April...

    Abel Uribe / Chicago Tribune

    Bulls Chairman Jerry Reinsdorf at the United Center on April 5, 2016. Reinsdorf was interviewed after he was elected to the Naismith Basketball Hall of Fame.

  • Holding the Bears' Super Bowl trophy, Richard Dent admires the...

    Scott Strazzante, Chicago Tribune

    Holding the Bears' Super Bowl trophy, Richard Dent admires the Stanley Cup held by Blackhawks' head coach Joel Quenneville as Jerry Reinsdorf holds a Bulls' championship trophy near White Sox's Mark Buehrle with the World Series trophy before a White Sox game against the Yankees at U.S. Cellular Field.

  • Chicago White Sox's Luis Robert runs the bases after hitting...

    Tony Dejak / AP

    Chicago White Sox's Luis Robert runs the bases after hitting a solo home run in the second inning in Game 1 of a doubleheader Sept. 23, 2021, in Cleveland.

  • Orioles general manager Andy MacPhail, left, with White Sox owner...

    Nuccio DiNuzzo, Chicago Tribune

    Orioles general manager Andy MacPhail, left, with White Sox owner Jerry Reinsdorf before the start of the game at U.S. Cellular Field.

  • Kenny Williams and Jerry Reinsdorf laugh while recalling their favorite...

    John J. Kim, Chicago Tribune

    Kenny Williams and Jerry Reinsdorf laugh while recalling their favorite 2005 World Series memory at SoxFest 2015.

  • Magglio Ordonez with White Sox owner Jerry Reinsdorf during spring...

    Phil Velasquez, Chicago Tribune

    Magglio Ordonez with White Sox owner Jerry Reinsdorf during spring training.

  • MLB commissioner Bud Selig with White Sox owner Jerry Reinsdorf....

    Phil Velasquez, Chicago Tribune

    MLB commissioner Bud Selig with White Sox owner Jerry Reinsdorf. at SoxFest 2012 at the Palmer House.

  • White Sox manager Jerry Manual with Jerry Reinsdorf during batting...

    Charles Cherney, Chicago Tribune

    White Sox manager Jerry Manual with Jerry Reinsdorf during batting practice before a 2000 game against the Indians.

  • Naismith Memorial Hall of Fame President and CEO John Doleva...

    Streeter Lecka / Getty Images

    Naismith Memorial Hall of Fame President and CEO John Doleva and Jerry Colangelo pose with 2016 inductees Allen Iverson, Tom Izzo, Jerry Reinsdorf, Sheryl Swoopes, and Shaquille O'Neal during a break in the men's NCAA championship game on April 4, 2016.

  • Blackhawks owner Bill Wirtz (left) speaks during a press conference...

    Chicago Tribune

    Blackhawks owner Bill Wirtz (left) speaks during a press conference with Bulls owner Jerry Reinsdorf and Mayor Richard Daley at City Hall. The 1991 press conference was about the new stadium on the West Side.

  • Jerry Reinsdorf watches as the White Sox take batting practice...

    Jonathan Daniel, Getty Images

    Jerry Reinsdorf watches as the White Sox take batting practice before the Opening Day game against the Indians on April 2, 2007 at U.S. Cellular Field.

  • Basketball Hall of Fame inductee Jerry Reinsdorf, right, speaks as...

    Elise Amendola / AP

    Basketball Hall of Fame inductee Jerry Reinsdorf, right, speaks as presenters Phil Jackson, left, and Scottie Pippen listen during the induction ceremony Friday, Sept. 9, 2016, in Springfield, Mass.

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Chicago White Sox Chairman Jerry Reinsdorf set the record straight about one aspect of the team’s rebuild.

“There’s a myth (the front office) had to talk me into it,” Reinsdorf told a pool reporter Thursday. “I wanted to do it just as much as they wanted to do it. It was an easy decision because (if) we didn’t make that decision we were going to be caught in mediocrity and that’s no fun.

“Going through it, it was painful watching the team lose individual games, but I always knew we had a plan and we were working our plan and ultimately the plan was going to work. (Executive vice president) Kenny (Williams) and (general manager) Rick (Hahn), I knew they were going to produce what we needed.”

The Sox on Thursday clinched their first division title since 2008, wrapping up the American League Central with a 7-2 victory against the Cleveland Indians in Game 1 of a doubleheader at Progressive Field.

“It’s always a great feeling when you win something,” Reinsdorf said. “But this is only a step on our way to what we hope is a bigger prize.”

The Sox earned a postseason berth in consecutive seasons for the first time in franchise history. They qualified as a wild card in 2020, losing in three games to the Oakland Athletics in a best-of-three.

“I was disappointed last year that we didn’t win the division, but this is about where we thought where we were going to be,” Reinsdorf said. “The plan, we always say, we want to win multiple titles. The real plan is we want to be competitive year after year. It’s very hard to win one title, let alone multiple titles.

“I just want us to be playing meaningful games every October.”

Hahn credited Reinsdorf with being supportive in pursuit of veterans such as Yasmani Grandal, Dallas Keuchel and Liam Hendriks to add to the young core.

“That was always an important part of this plan and one that quite frankly doesn’t happen without the support of Jerry Reinsdorf and his comfort with us being able to sort of push our payroll and expand and take some chances,” Hahn said Thursday. “Part of the original rebuild plan that was presented to Jerry involved an economic strategy. That included signing some of these young players to multiyear deals early in their careers like we did with Luis (Robert) and Eloy (Jiménez) and Yoán (Moncada).

“But there was also the important part and perhaps the more challenging or uncomfortable part and that is being aggressive and adding finishing pieces, veteran finishing pieces. From the start, Jerry was supportive of that from Day 1 and then when it came time to make it happen, he was there to help allow us to deliver on that.”

The offseason moves weren’t just on the field. The Sox brought back Hall of Fame manager Tony La Russa after parting ways with Rick Renteria. La Russa managed the Sox from 1979 until he was fired after 64 games in 1986.

“I absolutely felt he was the best guy for the job,” Reinsdorf said. “I never had any doubt in my mind. It wasn’t like I hadn’t seen him for 10 years. I saw him, I talked to him. I knew what he had left. What I wanted was somebody that I felt could really handle the pitchers and can relate to the players and I knew Tony could do it.

“Tony is fantastic at handling pitchers, and that’s what we needed.”

Said La Russa of Reinsdorf: “He loves the game and he’s excited about our chance.”

What Reinsdorf enjoys most about this team is “the way they don’t give up.”

“Even when we are down early in the game, they tend to come back and even when we lose (they) score runs late,” he said.

The Sox have the opportunity to extend that effort into the postseason.

“Any team that’s in the playoffs has a chance to win the World Series,” Reinsdorf said. “In a three out of five or a four out of seven, any team can beat any other team. Any team can look bad and any team can look great. In a short series anything can happen.

“I don’t see why we can’t go all the way, but if we don’t, I wouldn’t be stunned either.”

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